Oh my bot god... 🤖
Let me hit you with some knowledge… Copywriting is the sticking point - the glue - to whether someone takes the next action with you, like making a purchase…
Whether that’s tapping a button, entering an email address, and making a purchase from you. If you have copy that’s plain, boring, or riddled with mistakes, do you think your prospects are going to trust you, let alone buy from you?
NO.
In fact, serial entrepreneur Ramit Sethi, when asked what the #1 underrated business skill was, he replied: “I’d have to say copywriting. I spent years studying it, we’ve generated millions of dollars using copywriting, and I’m still amazed by the masters.”
Copywriting is the #1 way to help you attract - and retain - more customers. Of course, a good UX matters, and a platform that works, but it is not the most important thing. If your copy sucks, no amount of UX or flashy tech software can save it. And that’s the truth.